Marshall 1967 Penguin Books
|Marshall McLuhan Herbert, Fiore Quentin (1967) The Medium is the Massage. Penguin Books 160 pp.
• Bioblast editor: Gnaiger E
Citations of citations
- "The major advances in civilization are processes that all but wreck the societies in which they occur." — A. N. Whitehead
- "It is the business of the future to be dangerous." — A. N. Whitehead
- Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
- Our "Age of Anxiety" is, in great part, the result of trying to do today's job with yesterday's tools — with yesterday's concepts.
- Learning, the educational process, has long been associated only with the glum. We speak of the "serious" student. Our time presents a unique opportunity for learning by means of humor — a perceptive or incisive joke can be more meaningful than platitudes lying between two covers.
- Environments are not passive wrappings, but are, rather, active processes which are invisible.
- Print technology created the public. Electric technology created the mass. The public consists of separate individuals walking around with separate, fixed points of view. The new technology demands that we abandon the luxury of this posture, this fragmentary outlook.
- It is generally acknowledged that Faraday's ignorance of mathematics contributed to his inspiration, that it compelled him to develop a simple, nonmathematical concept when he looked for an explanation of his electrical and magnetic phenomena. Faraday had two qualities that more than made up for his lack of education: fantastic inuition and independence and originality of mind.
- Our official culture is striving to force the new media to do the work of the old.
- We now experience simultaneously the dropout and the teach-in.
- Gnaiger E (2021) Beyond counting papers – a mission and vision for scientific publication. Bioenerg Commun 2021.5. https://doi:10.26124/BEC:2021-0005
X-mass Carol, BEC2021.5